• Enlist a retention champion & include everyone in the effort
  • Focus on the transition grades
  • Internal marketing during re-enrollment

Collecting the Data


  • Grade your families
  • Conduct an annual satisfaction survey

Building Bridges


  • Reach out "one family at a time"
  • Roll out the red carpet
  • Send personal notes
  • Tell real stories
  • Coffee and conversation
  • State of the school address
  • Create community connections

What is in the eBook?

Great schools are known by engaged, committed families: the ones who come for the promise of an exceptional educational community and stay because they can’t imagine finding anything better. Satisfied parents won’t leave, and they’ll tell others about the superior experience they’ve had at your school. The result is healthy, sustained growth through a dedicated parent base and positive word-of-mouth - the best form of advertising you can never buy.

The twelve strategies outlined in this eBook will help you kickstart the word-of-mouth engine and create a coherent school marketing strategy. 

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© Enrollment Catalyst | 47 Pages  |  PDF File 


to Keep Current Families Enrolled
and Grow Your School

About the Author
Rick Newberry, Ph.D is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction and results needed to grow their enrollment. 
“Rick brings a level of professionalism and institutional knowledge to the independent school enrollment management field that is irreplaceable in the marketplace. His blend of experience, expertise and commitment to private school education is a valuable ally for schools of all sizes."
Mac Hall
Head of School, Canterbury School of Florida


to Keep Current Families
Enrolled and Grow Your School

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