12 Strategies
to Keep Current Families Enrolled and Grow Your School
Great schools are known by engaged, committed families: the ones who come for the promise of an exceptional educational community and stay because they can’t imagine finding anything better. Satisfied parents won’t leave, and they’ll tell others about the superior experience they’ve had at your school. The result is healthy, sustained growth through a dedicated parent base and positive word-of-mouth - the best form of advertising you can never buy.
The twelve strategies outlined in this eBook will help you kickstart the word-of-mouth engine and create a coherent school marketing strategy.
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Rick Newberry, Ph.D is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals.
Cutting-edge Enrollment & Marketing Strategies for Your Private School, Delivered Free
Rick.Newberry@EnrollmentCatalyst.com
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10 Key Ingredients
for Your School's New Family Recruitment Plan
- Enlist a retention champion & include everyone in the effort
- Focus on the transition grades
- Internal marketing during re-enrollment
- Grade your families
- Conduct an annual satisfaction survey
- Reach out "one family at a time"
- Roll out the red carpet
- Send personal notes
- Tell real stories
- Coffee and conversation
- State of the school address
- Create community connections
Reorienting
Collecting the Data
Building Bridges